We didn't choose pets. They chose us.

One Cuddle Is Never Enough

KUDLZ grew from a simple idea shared by its founders, Pankaj Kumar Mishra and Mahendra Singh.

The two had already begun building Charwaha, a business created to make animal-care products more accessible by simplifying the supply chain and making quality products available more efficiently across India.

But as they spent more time thinking about pets and the people who love them, another idea began to take shape: what if there was a place built entirely around the relationship between pets and their people?

Not just another online store. Not just a place to buy pet food. But a place that understands that being a pet parent is about so much more than shopping: feeding them, keeping them healthy, taking them for walks, finding someone trustworthy to look after them, learning how to care for them better, celebrating their little victories, sharing their funniest moments, and finding a community of people who understand why you have 47 photos of your dog doing absolutely nothing.

That place became KUDLZ.

From Pet Products to Pet Life

We believe looking after a pet should feel joyful, not complicated.

So KUDLZ brings together the things that make pet parenting easier and better: from everyday food, treats and toys to grooming, accessories, health and care services.

But we're building something bigger than a catalogue. We're building a pet ecosystem. A place where pet parents can discover, shop, book, learn, share and connect.

Because your pet doesn't experience life in categories. They simply experience life with you. And we want KUDLZ to be there for all of it.

Why KUDLZ?

Because one cuddle is never enough.

We wanted a name that felt like what pets bring into our lives: warmth, happiness, connection and a little bit of chaos. The kind of chaos you wouldn't trade for anything.

KUDLZ is about those everyday moments that make having a pet so special. More love. More care. More connection. More moments together. More cuddles.

That's KUDLZ.

And Then There Are the Ones Who Need Us Too

Our love for animals doesn't stop at the pets who have a home.

Across our cities and neighbourhoods are countless animals who depend on the kindness of people who choose to care: people who put out a bowl of food, make sure a community dog gets a meal, foster a rescued animal, help an animal find a forever home, or simply stop and say, "You okay, buddy?"

We believe that kindness deserves to be recognised. That's why we're building KUDLZ Karma, a community for people who go beyond their own pets to care for animals around them.

Every bowl counts. Every rescue matters. Every foster matters. Every little act of kindness can make an animal's day, or change its life.

KUDLZ Karma: you care for them. We care for you.